Harrods Christmas 2020

Deck the Food Halls!

THE BACKGROUND

Christmas at Harrods is always special. People come from every corner of the world to experience it and soak in the fabulous festive fun. For Christmas 2020, we were asked to create an iconic look that blended the luxurious, the indulgent, the delightful and the pure Harrods iconic for children and grown-ups alike. 

 

THE ANSWER

 

This year's Christmas range plays on the idea of the baubles and Christmas trees that adorn the building and, working in conjunction with all the gorgeous environmental decoration, fills the Food Halls with festive cheer. Metres of ribbons and acres of foil details elevate the bold look, making every box a must-give gift.

 

We especially love the cheery children's range.  Featuring wonderful illustrations by Lesley Barnes, it brings a very specific Harrods take on all your traditional Christmas favourites by having them interact with the large singular H icon. We added a glow-in-the-dark UV varnish too for extra magic on Christmas Eve!

©2020 smithandvillage