Harvey Nichols
Where food meets fashion
In 2018 we were given the brief to reimagine and reinvent the identity and packaging of Harvey Nichols’s food brand. Based on our concept of ‘Where food meets fashion’, our work has created a fearlessly stylish collection of gifts you can eat and drink, that celebrates and supports Harvey Nichols’s iconic status and has become a real favourite for fashionistas and style mavens.
WHAT WE DID
Strategic repositioning
Creative strategy
Creative direction
Tone of voice strategy
New product development strategy
Packaging design
Copywriting
Packaging sourcing
Packaging production
HOW OUR EXPERIENCE ON THIS PROJECT
MAY HELP YOU
Nailing a new creative direction for food and drink within a iconic heritage brand
A creative strategy that has allowed big transformation within the business
A creative strategy that has allowed significant growth in terms of range and profitability
Creativity that is entirely contemporary, whilst respecting heritage
Creativity that was developed to work online as well as on shelf
Achieving very high impact with small runs and tight production budgets
AWARDED
DBA Design Effectiveness Awards
Dieline Awards
D&AD Awards
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