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Harrods Chocolate Hall

Creating the world’s first food and drink super brand

In 2019 we were asked to redesign the chocolate packaging for the reopening of the Chocolate Hall in Harrods’ iconic Food Halls.

 

Given the positioning of the Harrods brand and the extraordinary environments within which the packaging was going to sit, our work set out to create the first super brand for food and drink, using the visual language and visual cues of luxury branding with an unexpected contemporary twist.

WHAT WE DID

 

Strategic direction for the range

Creative strategy

Packaging design

Tone of voice strategy 

Packaging artwork and production

HOW OUR EXPERIENCE ON THIS PROJECT

MAY HELP YOU

 

Nailing a new creative direction for food and drink within a iconic heritage brand

 

Creating an iconic, contemporary look and feel for a heritage brand

 

A creative strategy that understands and works together with a very specific environment 

 

Creating packaging for a food destination brand

 

Creativity that was developed to work online as well as on shelf