Harrods Chocolate Hall
Creating the world’s first food and drink super brand
In 2019 we were asked to redesign the chocolate packaging for the reopening of the Chocolate Hall in Harrods’ iconic Food Halls.
Given the positioning of the Harrods brand and the extraordinary environments within which the packaging was going to sit, our work set out to create the first super brand for food and drink, using the visual language and visual cues of luxury branding with an unexpected contemporary twist.
WHAT WE DID
Strategic direction for the range
Tone of voice strategy
Packaging artwork and production
HOW OUR EXPERIENCE ON THIS PROJECT
MAY HELP YOU
Nailing a new creative direction for food and drink within a iconic heritage brand
Creating an iconic, contemporary look and feel for a heritage brand
A creative strategy that understands and works together with a very specific environment
Creating packaging for a food destination brand
Creativity that was developed to work online as well as on shelf