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Harvey Nichols

Where food meets fashion

A total redesign for a comprehensive range of wines spirits and beers for Harvey Nichols.  Playing with the HN monogram to create a unique branded look and feel that has real punch and fantastic presence on line and on shelf. With unorthodox copy that brims with Harvey Nichols’ characteristic attitude, the work really rewrites the rules for the visual and verbal language of wine and spirits. With no illustrated château in sight, this is the fun, feisty, fabulous side of wine.

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WHAT WE DID

 

Strategic repositioning

Creative strategy

Creative direction

Tone of voice strategy

Packaging design

Copywriting

HOW OUR EXPERIENCE ON THIS PROJECT

MAY HELP YOU

 

Nailing a new creative direction for food and drink within a iconic heritage brand

 

A creative strategy that has allowed big transformation within the business

 

A creative strategy that has allowed significant growth in terms of range and profitability

 

Creativity that is entirely contemporary, whilst respecting heritage 

 

Creativity that was developed to work online as well as on shelf  

 

Achieving very high impact with small runs and tight production budgets

AWARDED

DBA Design Effectiveness Awards

Dieline Awards

D&AD Awards 

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