Harvey Nichols
Where food meets fashion
A total redesign for a comprehensive range of wines spirits and beers for Harvey Nichols. Playing with the HN monogram to create a unique branded look and feel that has real punch and fantastic presence on line and on shelf. With unorthodox copy that brims with Harvey Nichols’ characteristic attitude, the work really rewrites the rules for the visual and verbal language of wine and spirits. With no illustrated château in sight, this is the fun, feisty, fabulous side of wine.
WHAT WE DID
Strategic repositioning
Creative strategy
Creative direction
Tone of voice strategy
Packaging design
Copywriting
HOW OUR EXPERIENCE ON THIS PROJECT
MAY HELP YOU
Nailing a new creative direction for food and drink within a iconic heritage brand
A creative strategy that has allowed big transformation within the business
A creative strategy that has allowed significant growth in terms of range and profitability
Creativity that is entirely contemporary, whilst respecting heritage
Creativity that was developed to work online as well as on shelf
Achieving very high impact with small runs and tight production budgets
AWARDED
DBA Design Effectiveness Awards
Dieline Awards
D&AD Awards
