• smithandvillage

For the Queens of Christmas design, it’s always the most wonderful time of the year

Updated: Feb 17, 2021

The pigs in blankets may be fading into distant memory, but at Smith &+ Village, it could be Christmas everyday. We spend a large portion of year conjuring festive cheer to help our lovely clients prepare for the season. While the elves are busy in their workshop, we’re strategizing and deciding on the look and feel of yuletide future. In fact, we think we’re in the running to win the queens of Christmas crown.

From irresistible packaging to strategic help with range development, beautiful campaigns, art direction and styling, our playful work is never boxed in by tradition. We revel in the sensory and convivial nature of the Christmas season, conjuring giddy pleasure and the must-have factor among hard-to-please customers.

Our fabulous Christmas 2020 food and drink range for Harvey Nichols was the last word in festive chic, with a sophisticated colour palette and striking use of the HN monogram. The Christmas Balls range got bigger, with Nutty Balls joining Jingle, Snow and Boozy for the ultimate naughty treat. Gorgeous, keep forever hat boxes cut a dash under the most demanding fashionistas’ trees.

We decked the food halls for Harrods, blending luxury, indulgence and delight. Playing on the idea of the Christmas bauble, we worked in conjunction with all the gorgeous environmental decoration in store on a range of irresistible gifts that deliver the essence of the retail icon. In the cheery children's range, Christmas favourites interact with the large singular H icon, with a glow-in-the-dark UV varnish for extra magic.

This year, with restrictions curbing the usual in-store Christmas shopping frenzy, it became more important than ever to elevate the online experience. We’re proud that our designs and concepts swept across social feeds, and demanded to be dropped into ecommerce baskets. It’s made us even more focused on channelling the style and sensory indulgence of Christmas across all platforms in 2021.

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